Brand elevation for a destination management company in Western Canada.

Pacific Destinations is Western Canada's definitive corporate experience partner. PS was brought on by branding agency Cause+Affect to develop a new, elevated identity that would match the calibre of Pacific Destinations' top-tier services. We landed on a concept called "The Moment." The new concept and logo (inspired by their original mark) can be leveraged to communicate that Pacific Destinations focuses on one-of-a-kind experiences in unforgettable places.

The wordmark uses a customized version of PP Watch from Pangram Pangram.