Alzheimer's Foundation Website

The Alzheimer's and Dementia Foundation of BC and Yukon is an initiative of the Alzheimer Society of BC. Working with branding agency Cause+Affect, we developed a clear, informative content outline for the foundation's new website and provided designs for the build. Upon its launch, the foundation will receive donations on behalf of the society, the largest Alzheimer's and dementia charity in B.C.

We used the rounded edges and half-circles found in the foundation's logo to give the site a friendly demeanor and clear, consistent interaction indicators.

The site effectively balances messaging for potential donors who are considering whether to leave a planned gift and key information for visitors with more specific needs.