Cause+Affect
Web design & content framework
Jordyn Taylor-Robins, Brand

The Alzheimer's and Dementia Foundation of BCÂ and Yukon is an initiative of the Alzheimer Society of BC. Working with branding agency Cause+Affect, we developed a clear, informative content outline for the foundation's new website and provided designs for the build. Upon its launch, the foundation will receive donations on behalf of the society, the largest Alzheimer's and dementia charity in B.C.
We used rounded edges and half circles inspired by the foundation's logo to give the site a friendly demeanor and clear, consistant interaction indicators.
The site effectively balances messaging for potential donors aimed at encouraging a planned gift and key content for visitors with specific interests.

